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We accept most major health insurance plans. Please contact us for more information.


Thank you for choosing to receive your health care at our medical office. This document contains important information about your financial responsibility for services you receive. We want you to be informed about the costs of care and your obligations. Please be sure to contact our office and ask any questions you may have.



Financial Responsibility
You are responsible for payment of any co-payment, deductable, or coinsurance required by your insurance plan. If your insurance company denies or delays payment, we will bill you directly. If you do not have medical insurance, you are expected to pay for all services at the time of your visit. We accept MasterCard, Visa and Discover Card. We also accept personal checks. If you pay by check and your check is returned, it will be necessary to charge a $25 handling fee to cover our costs with the banks.


Co-payments, co-insurances, known deductable amounts and all other balances on your account are due at the time of your visit. If absolutely necessary, we can make arrangements for a reasonable payment plan over a short term period of time. Please contact our Billing Department.

Custodial/Divorce Situations
In situations where a custodial for divorce/separation agreement calls for "split responsibility" for payment for medical services, we bill the full amount due to that person presenting for the services. If that person is a child, the parent/guardian bringing the child is expected to pay for services.


Referrals/Specialty Care
You insurance plan may require that prior authorization be obtained for certain services. Please contact you insurance company to see if there are any referral requirements before receiving services from us. If it's required, you are responsible for obtaining the referral from your plan or primary care physician. Please remember that a referral is not a guarantee of coverage by your health plan.


Non-Covered Services
All insurance companies have limits on the services they cover and it is extremely important that you know your membership eligibility, benefits, limitations and exclusions under your specific plan. If we do not participate with your insurance plan we will submit a bill to your carrier as a courtesy. However the financial obligation remains your responsibility. If we bill your insurance and payment is denied for any reason, payment remains your responsibility.


Where to Go if You Have Questions
Our Billing Staff is available to help you if you have any questions regarding our policies or your account. To reach a Billing staff member, please call (866) 431-4077, Monday-Friday, 7:30am-4:30pm.

I authorize payment of medical benefits to Valley Medical Group, P.C. for services received (including government benefits). I consent to and authorize Valley Medical Group, P.C. to use and disclose any of my health information, including my medical records, for purposes concerning payment for health care services provided to me.







Patient Rights &

We are proud to help support our Hampshire and Franklin County families and communities. Some of the local programs that Valley Medical Group and their staff have been involved with include:

4-H of Franklin County 

Agricultural Education of Franklin County

Alzheimer’s Association

Amherst Lions Club

Autism Speaks

Cancer Connection

Community Center of Easthampton

Dakin Animal Shelter

Diabetes Association

Fill the Belly of the Bus Food Drive

Firebird 5K

Greenfield Lodge of the Elks

Homeless Cat Shelter

Homeless Shelter in Northampton

Lids for Kids

Literacy Project of Franklin County

Northampton Lions Club 

Planned Parenthood

Safe Passage

Shriners Hospital

Soldier On

Tapestry Health Systems

The Care Center

The Survival Center

Western Mass Audubon Society

Wounded Warrior Project

Valley Blue Sox

Youth Football Coaching Volunteer

Want to get involved? Please see our Contact page.

It takes many hands and caring people willing to give of themselves to make a difference. We are proud of our staff for their efforts and commitments to our communities. Thank you!

Valley Medical Group, P.C. is a multi-specialty group of practitioners committed to improving the health, functioning, and well being of our patients and their families.

Valley Medical Group recognizes that patients have both rights and responsibilities in the management of their health care. We believe patients should actively participate with their health care practitioners in decisions about their care and that they should be provided with all information needed to make decisions regarding treatment plans recommended by their practitioners.

Valley Medical Group also believes patient responsibilities include recognizing the impact their lifestyle has on their physical conditions, providing accurate information to their caregivers, and following agreed upon treatment plans.


Patient Rights

  1. To receive considerate, respectful, and timely care.

  2. To receive information about our organization, services, practitioners and providers, and their rights and responsibilities.

  3. To receive the medical information needed to participate with practitioners in decision-making regarding health care. This information includes the diagnosis of a health complaint, the recommended treatment, alternative treatments, and the risks and benefits of the recommended treatment. We will strive to make this information as understandable as possible. If the patient is a minor or mentally disabled, we will make information available to a parent or legal guardian in accordance with relevant law. Patients also have the right to have ethical issues, which arise in connection with their health care, considered.

  4. To participate in a candid discussion of appropriate or medically necessary options for their condition(s). Emergencies or other circumstances occasionally may limit their participation in a treatment decision. In general, however, they will not receive any medical treatments until they or their legal representative give consent. They have the right to refuse treatment and be informed of the medical consequences of their decision. They have the right to be informed about and refuse to participate in, experimental care proposed by their practitioner.

  5. To be treated with respect and recognition of their dignity and right to privacy when receiving health care.

  6. To be assured privacy and confidentiality of their medical / clinical record. We will not release their medical / clinical information without their authorization, except as otherwise required or permitted by law or when a proper release of information is signed.

  7. To review their own medical / clinical records, upon request, and / or purchase photocopies of the record.

  8. To receive all medically indicated treatment without discrimination regardless of race, age, color, religion, sex, national origin, sexual orientation, cultural background, disability, marital status, or other protected status.

  9. To express their wishes concerning future care. Patients have a right to choose a person to make medical / clinical decisions for them, if they are unable to do so, and to express their choices about their future care. These choices may be expressed in such documents as a power of attorney for health care decisions, health care proxy, or living will. They should inform their family and their provider of their wishes concerning future care.

  10. To be advised of all applicable charges, if any, for medical services and receive an itemized, written statement upon request.

  11. To have a safe, clean, secure, and accessible health care treatment environment.

  12. To voice complaints about our organization and the care they receive. Patients have a right to make complaints about our organization or the care they receive. We welcome questions and suggestions.


Patient Responsibilities

  1. Be an active participant in their health care by:

    • Openly sharing information about their symptoms and health history

    • Listening with an open mind

    • Asking questions

    • Becoming informed about their diagnosis, recommended treatments, and anticipated or possible outcomes.

    • Following the plans and instructions for care to which they have agreed (such as taking medications, making and keeping appointments).

    • Returning for further care if any problems fail to improve.

    • Accepting responsibility for the outcome of their decisions.

  2. Keep appointments and give as much advance notice as possible to cancel any appointment that they do not need or cannot keep.

  3. Pay promptly for co-payments, co-insurance and services that are partially covered, or not covered at all, or make special payment arrangements, if needed.

  4. Help us maintain and improve the quality of care and service they receive by sharing concerns and comments with us.

  5. Be courteous and respectful to health care professionals, staff and other patients, showing the same consideration they would like to receive. Patients should respect our property and the property of others.

  6. Become informed about our policies and procedures so that they can make the best use of available services.

  7. Know the extent and limitations of their health care benefits.



Privacy Policy






Valley Medical Group, P.C. (“VMG”) is required by applicable federal and state law to maintain the privacy of your health information.  We are also required to give you this Notice of Privacy Practices (“Notice”), which explains our privacy practices, our legal duties, and your rights concerning health information that we maintain about you.  This Notice takes effect    October 6th, 2017 and will remain in effect until we replace it.


In this Notice, “health information” means health information (including identifying information) about you that we have collected from you or received from your health care providers, health plans, your employer or a health care clearinghouse (a company that is involved in processing claims for payment).  It may include information about your past, present or future physical or mental health or condition, the provision of your health care, and payment for your health care services.


We are required to:


Maintain the privacy of your health information to the extent required by law;

Provide you with notice of our legal duties and privacy practices with respect to your health information;

Notify affected individuals following a breach of unsecured health information; and

Abide by the terms of our notice of privacy practices currently in effect.


We reserve the right to change our privacy practices and the terms of this Notice at any time, provided such changes are permitted by applicable law, and to make the new Notice provisions effective for all health information that we maintain, including health information we created or received before we made the changes. Before we make a material change in our privacy practices, we will change this Notice and make the new Notice available upon request.  We will post a copy of our new Notice at each site where we provide care, and on our website at, and have the Notice available at each site where we deliver care for individuals to take with them and have the Notice available electronically through our website. You have the right to receive a copy of our Notice at any time upon request.  For more information about our privacy practices, or for additional copies of this Notice, please contact us using the information listed at the end of this Notice.



You have been provided this Notice because you are seeking patient services from VMG, which may include services from any of the following facilities:


Amherst Medical Center, 31 Hall Drive, Amherst

Ambulatory Surgery and Procedures Center, 31 Hall Drive, Amherst

Easthampton Health Center, 238 Northampton Street, Easthampton

Greenfield Health Center, 329 Conway Street, Greenfield

Northampton Health Center, 70 Main Street, Florence. 



The following categories describe different ways that we use and disclose health information without your written authorization.  Please note that each particular use or disclosure is not listed below.  However the different ways in which we are permitted to use and disclose your health information without your written authorization generally fall within one of the categories listed below.


Treatment:  We may use or disclose your health information to a physician or other healthcare provider concerning your treatment.  For example, a VMG practitioner treating you for diabetes may discuss your health information with another VMG practitioner and/or to an outside specialist to better coordinate your care. Valley Medical Group uses services provided by the Pioneer Valley Information Exchange (PVIX), the Cooley Dickinson Information Exchange, and the Commonwealth of Massachusetts’ statewide health information exchange (Mass HIway) to securely exchange information about your care among the healthcare providers involved in your care.


Payment: We may use and disclose your health information so that services delivered to you by VMG may be billed to you, an insurance company, or other third party reimburser, so long as the policy or certificate under which a claim is made provides that access to your health information is permitted. For example, we may need to give to your health plan information about treatment you received so that your plan will pay us or reimburse us for the treatment. We may also tell your health plan about a treatment you are going to receive to obtain prior approval or to determine whether your plan will cover the treatment.


Healthcare Operations:  We may use and disclose your health information in connection with our healthcare operations.  Healthcare operations include quality assessment and improvement activities, reviewing the competence or qualifications of healthcare professionals, evaluating practitioner and provider performance, conducting training programs, accreditation, certification, licensing or credentialing activities.


Persons Involved in Your Care or Payment for Your Care: Unless you object, we may disclose health information about you to a friend or family member or other person who is involved in your medical care or to someone who helps pay for your care.  We will also use our professional judgment and our experience with common practice to make reasonable inferences of your best interest in allowing a person to pick up filled prescriptions, medical supplies, x-rays, or other similar forms of health information.


Emergencies:  In the event of your incapacity or emergency circumstances, we may disclose health information to persons involved in your care.  We will use our professional judgment to determine whether the disclosure is in your best interests, and if so, we will disclose health information that is relevant to the person’s involvement in your healthcare.    In addition, we may disclose health information about you to an entity assisting in a disaster relief effort so that your family can be notified about your condition, status, and location.


Required or Permitted by Law, Including Public Health Activities:  We may use or disclose your health information when we are required or permitted to do so by federal, state, or local law, or required by a registry.   For example, we may use and disclose health information about you to the U.S. Food and Drug Administration, health oversight agencies, medical examiners, for worker’s compensation purposes, to public health authorities charged with preventing or controlling disease, injury or disability, and to make required reports to government agencies.


Abuse or Neglect, Serious Threats to Health or Safety: We may disclose your health information to appropriate authorities if we reasonably believe that you are a possible victim of abuse, neglect, or domestic violence or the possible victim of other crimes.  However, if you are over the age of eighteen, we will only notify an authority if we obtain your agreement or if we are required by law to report such abuse, neglect or domestic violence.  We may disclose your health information to the extent necessary to help avert a serious threat to your health or safety or the health or safety of others.  Under these circumstances, we will only disclose health information to someone who may be able to help prevent or lessen the threat.


Lawsuits and Legal Proceedings:  If you are involved in a lawsuit or a legal proceeding, we may use and disclose health information about you in response to a court order.  We may use and disclose health information about you in legal proceedings without your permission or a court order when you sue any of our health care providers or staff or practice for malpractice or initiate a complaint with a licensing board against any of our health care providers.


Law Enforcement:  We may use and disclose health information about you to correctional or law enforcement officials when necessary or appropriate, including in response to a court’s authority, such as a court-issued order or search warrant, about a death required to be reported to a medical examiner, such as where we believe the death may be the result of violence or other suspicious or unusual circumstances, and, in some circumstances, to report a crime, the location of the crime or victims, or the identity, description, or location of the person who may have committed the crime. 


National Security: We may disclose to military authorities the health information of Armed Forces personnel under certain circumstances.  We may disclose to authorized federal officials health information required for lawful intelligence, counterintelligence, and other national security activities. 


Inmates:  If you are an inmate of a correctional institution or under the custody of a law enforcement official, we may disclose, under certain circumstances, health information about you to the correctional institution or to the law enforcement officer if such officer represents that the health information is necessary to provide you with health care.


Research:  We may disclose your health information to researchers when their research has been approved by an Institutional Review Board or a similar privacy board that has reviewed the research proposal and established protocols to protect the privacy of your health information. For example, a research project might involve comparing the health and recovery of all patients who received one medication to those who received another, for the same condition.   In many cases, most or all the information that could be used to identify you specifically, such as your name, contact information, and medical record number, will have been removed.  We will seek your consent in those cases where the health information requested includes information by which you may be specifically identified, and in those cases where the research involves any participation by you.  We may, however, disclose health information about you to people preparing to conduct a research project, for example, to help them look for patients with specific medical needs, so long as the health information they review does not leave our premises, and as long as the researchers represent that such information is necessary for research purposes. 


Your Authorization:  We have described in the preceding paragraphs those uses and disclosures of your health information that we may make either as permitted or required by law or otherwise without your written authorization.  For other uses of your health information, we must obtain your written authorization.  We must obtain your written authorization for most uses and disclosures of psychotherapy notes, for uses and disclosures of medical information for marketing purposes, and for disclosures of medical information that constitute a sale of the information.  A written authorization request will, among other things, specify the purpose for the requested disclosure, the persons or class of persons to whom the information may be given, and an expiration date for the authorization.  If you give us an authorization, you generally have the right to revoke it.  Your revocation will not affect any use or disclosures permitted by your authorization while it was in effect.


Electronic Mail Communications:  We may copy and file in your medical record any electronic mail communications we receive from you or send to you in the course of your treatment with VMG.   If your VMG provider or other practitioner agrees that you may initiate electronic mail communications with him or her, please be aware that, while we have in place appropriate safeguards to protect the privacy of your health information, the security of electronic mail cannot be guaranteed.



Access:  You have the right to look at or get copies of your health information that is maintained by us, with limited exceptions.  You must make a request in writing to obtain access to your health information.  You may obtain a form to request access by contacting the Health Information Coordinator at your VMG health center. We will charge you a reasonable cost-based fee for expenses such as copies, mailing and related supplies.  A full explanation of our fee structure for these services is available from the Health Information Coordinator.  We may deny your request in limited circumstances. In some cases, if you are denied access to your health information, you may request that the denial be reviewed.  In such a case, another licensed health care professional chosen by VMG will review your request and the denial.  We will comply with the outcome of the review.


Disclosure Accounting:  You have the right to request that we provide you with a list of instances in which we or our business associates disclosed your health information for purposes other than treatment, payment, healthcare operations, disclosures made to you or authorized by you, disclosures made to persons involved in your care or payment for your care, and for certain other purposes, for the last 6 years.  You must submit your request for an accounting of disclosures in writing. You may obtain a form to request an accounting by contacting the Health Information Coordinator at your VMG health center.  If you request this accounting more than once in a 12-month period, we may charge you a reasonable, cost-based fee for responding to these additional requests.


Restriction:  You have the right to request that we place restrictions on our use or disclosure of your health information.  In most circumstances, we are not required to agree to these additional restrictions, but if we do, we will abide by our agreement (except in an emergency or if required by law).  We are required to agree to requests for restrictions of certain disclosures to health plans for purposes of carrying out payment or health care operations (and not for purposes of carrying out treatment), except where otherwise required by law, when the information pertains solely to a health care item or service for which we have been paid out of pocket in full by you, or by a person on your behalf, other than the health plan.  To request restrictions, you must make your request in writing.  You may obtain a form to request restrictions by contacting the Health Information Coordinator at your VMG health center.   Even if we do agree to your request, the restriction does not apply to prior uses or disclosures of such information by VMG and is not effective to prevent uses or disclosures where the use or disclosure is permitted without first obtaining your consent or authorization or without first providing you an opportunity to object, or where the information is used or disclosed pursuant to your consent or authorization.


Alternative Communication: You have the right to request that we communicate with you about your health information by alternative means or to alternative locations. You must make your request in writing, and you may obtain a form to request alternative means of communication by contacting the Health Coordinator at your VMG health center. Your request must specify how or where you wish to be contacted (such as an alternative address or telephone number).  We will not ask you the reason for your request, and we will accommodate all reasonable requests if we are able to do so. 


Amendment: You have the right to request that we amend your health information if you feel that the health information maintained by VMG is incorrect or incomplete.  Your request must be in writing, and you may obtain a form to request amendment by contacting the Health Coordinator at your VMG health center. Your request must explain why you believe the information is incorrect or incomplete.  We may deny your request under certain circumstances.  If we deny your request for an amendment, you have the right to file a statement stating your disagreement with us, and we may provide a response to your statement and will provide you with a copy of any such response. 

Electronic Notice: If you receive this Notice on our Web site or electronic mail (e-mail), you are entitled to receive a paper copy of this Notice.  To obtain a paper copy, please contact the VMG Privacy Officer at (413) 775-4611.



Federal law (42 U.S.C. § 290dd-2 and 42 C.F.R. Part 2) creates special protections for the confidentiality of PHI regarding the identity, diagnosis or treatment of patients of federally assisted substance use disorder programs, including the following:

Identity:  If any VMG provider or program is publicly identified as only a provider of substance use disorder diagnosis, treatment, or referral for treatment, VMG may only acknowledge your presence or treatment by that provider or program with your consent or in compliance with a court order.

Denial of Disclosure:  If VMG denies a request to disclose PHI relating to a substance use disorder due to federal restrictions on the disclosure of such records, it must do so in a way that will not reveal that you have been or are being, diagnosed or treated for a substance use disorder.

Not Protected:  Information related to a patient’s commission of a crime on VMG’s premises is not protected from disclosure.  Information related to reports of suspected child abuse and neglect made under state law to appropriate state or local authorities is not protected from disclosure.

Report of Violation:  Violation of federal law and regulations governing the confidentiality of PHI regarding the identity, diagnosis, or treatment of patients of federally assisted substance use disorder programs is a crime. Suspected violations may be reported to: (1) the United States Attorney for the District of Massachusetts, John Joseph Moakley United States Federal Courthouse, 1 Courthouse Way, Suite 9200 Boston, MA 02210, (617) 748-3100; or (2) Substance Abuse and Mental Health Services Administration (SAMHSA), 5600 Fishers Lane, Rockville, MD 20857, (877) 726-4727 or (240) 276-1660.



We support your right to the privacy of your health information. If you want more information about our privacy practices or have questions or concerns, please feel free to contact us.  If you are concerned that we may have violated your privacy rights, or you disagree with a decision we made about access to your health information or a response to a request you made to amend or restrict the use or disclosure of your health information or to have us communicate with you by alternative means or at alternative locations, you may complain to us using the contact information listed at the end of this Notice.  You may also submit a written complaint to the Office for Civil Rights, U.S. Department of Health and Human Services, Government Center, J.F. Kennedy Federal Building, Room 1875, Boston, Massachusetts 02203.  Voice phone (617) 565-1340, Fax (617) 565-3809, TDD (617) 565-1343. You will not be penalized, and will not retaliate against you, for filing a complaint.



Contact:       Amy Rice BSN, MSHA, RN VMG Privacy officer

              Telephone: (413) 775-4611

       Fax:  (413) 772-3397

        Address: 329 Conway St

    Greenfield, MA. 01301


Valley Medical Group, P.C. website:  

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